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10 Game Testing Techniques for Gamified Funnels

Game testing techniques are an important part of any funnel optimization strategy. It helps you understand how people interact with your product, and how they move through different stages of the sales process.

10 Game Testing Techniques

That being said, not all testing strategies are created equal. When it comes to gamified funnels, you need specialized testing techniques that will uncover bugs and glitches within your code. These are some of the most effective gamified funnel testing strategies that you should implement for greater results:


Time Decay Testing

Allows you to test how long it takes someone to convert.

This technique allows you to see how long it takes someone who has just entered the funnel to convert. You can use this data to determine whether there's something wrong with your funnel or not. If the conversion rate is low, then you need to make sure that your funnel is optimized correctly.


Multivariate Testing

This allows you to test multiple variables at once.

Another method of testing is multivariate testing. It allows you to test multiple elements at once. For example, you can test two different headlines against each other. Or you can test two different calls to action against each other.



You can use retargeting to keep users engaged with your site.

This is one of the most effective ways to retain customers. If you're using retargeting, you should also consider adding a remarketing tag to your website so that when people leave your site, they will see ads for your products or services. Remarketing helps you reach out to those who have visited your site before.


A/B Split Testing

The most common form of split testing.

You can use A/B testing to determine what works best with your visitors. It's an easy way to find out how different elements of your landing pages affect conversions.


Heat Map Testing

Allows you to see where people click on your page.

This type of testing allows you to see exactly where users click on your site. It helps you understand what parts of your website are more popular than others.


The "What" Test

This is where you ask yourself what it is that you're trying to achieve with your funnel.

Once you've answered these questions, you need to start thinking about the "How". What does the user do when they first arrive at your site? Do they see something that grabs them immediately? Or do they have to click around before they find what they're looking for?


The "Why?" Test

This is where we ask ourselves why we're doing something.

If you're not sure why you're building a funnel, then you probably aren't going to succeed. You need to understand why you're doing something before you can build anything.


The "When?" Test

This is the last question before we start building out the funnel.

It's easy to think that once you've built out the funnel, you're done. That's where you'd be wrong. There's still one more thing you should do before you launch your funnel.


The "Who?" Test

This is when we ask who's going to use our product or service.

You need to find out what kind of people will use your product or service. If you're selling a product, you need to find out how much money these people make. If you're offering a service, you need to find how often these people use your service.


The "How?" Test

This is about asking how we're going to get from point A to point B.

There's no one right answer here. It depends on the type of business you're running, the size of your funnel, and the number of conversions you expect.

Final Words

At the end of the day, game testing is about making sure that your game is fun and engaging. Game testing is essential to making sure that your game is fun and engaging.